Picasso Story
The Picasso story…
“What is talent and thought worth – and why is some worth so much? What can you reasonably charge? Good questions. Before you answer them, consider this story about Pablo Picasso:
A woman was strolling along a street in Paris when she spotted Picasso sketching at a sidewalk cafe. Not so thrilled that she could not be slightly presumptuous, the woman asked Picasso if he might sketch her, and charge accordingly. Picasso obliged. In just minutes, there she was: an original Picasso.
‘And what do I owe you?’ she asked.
‘Five thousand francs,’ he answered.
‘But it only took you three minutes,” she politely reminded him.
‘No,” Picasso said. ‘It took me all my life.'”
Book source: Selling the Invisible by Harry Beckwith p. 137-138
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