Global Shapers announce #200Hubs

The World Economic Forum’s Global Shapers community announced that it reached 200 worldwide hubs yesterday via a subtle, yet effective, social media campaign using the #200Hubs hashtag.


Below are the two digital assets specifically from the announcement that accompanied the #200Hubs hashtag online.

(Above: a banner image for Facebook Fan Pages and Twitter accounts via Matthieu Zellweger |

(Below: a video message from Professor Klaus Schwab announcing the 200th hub achievement)

As a member of the Global Shapers Minneapolis hub, I shared these resources to our hub’s Facebook and Twitter accounts. Our Minneapolis members also shared them to their own personal social media profiles to raise further awareness in the community and broaden the overall reach of the announcement. Each of the 200 hubs around the world similarly engaged in the #200Hubs announcement throughout the day.

Coincidentally, our Minneapolis hub announcement was released around the same time that the travel site, Lonely Planet, released news that the Twin Cities had made their list of the Top 10 U.S. Travel Destinations for 2013. We were able to align with the travel buzz by messaging Lonely Planet’s article in unison with our #200Hubs efforts to increase awareness for the diversity of arts and activities that make our hometown unique.

At the time of writing this, our Minneapolis Hub is in our fifth month of activity with 11 members (all between 20 and 30 years old). Our hub is dedicated to making Minneapolis a better place while striving to improve the state of the world in line with the mission of the World Economic Forum. To make our ambitions tangible, we are engaging in various community-level projects throughout the Twin Cities. One of the consistent themes arising in our project discussions revolves around youth engagement in the arts. Our team is currently conducting an environmental scan of arts initiatives around the Twin Cities to see where a potential project could reside.

For a glimpse into what other hubs are doing around the world, here is an introductory video explaining the purpose of the Global Shapers community within the World Economic Forum.

To nominate yourself or a dynamic young leader in your community, visit the Global Shapers application page for more information. Our growing community is always looking for great young adults with a diversity of perspectives and experiences.

~ by Adam Maikkula on December 7, 2012.

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